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The Most Important Theatre Company
In the Greater Phoenix region, Actors Theatre isn’t the oldest, largest or even most popular professional theatre company. It’s just the most important. And this morning, Actors Theatre announced:...
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A New Dimension for Engagement: “Fan-Funding”
With gratitude, I share this interview with Brian Camelio, the founder of ArtistShare – a pioneering “fan-funding platform for artists” to which I was introduced just a few weeks ago. I contacted...
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A Rose By Any Other Name … Doesn’t Sell
“Sometimes, We Want Prices to Fool Us” is the title of today’s New York Times article that notes that “…most shoppers, coupon collectors or not, want the thrill of getting a great deal, even if it’s an...
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Massive On-Line Library of Arts Marketing Resources
You’ll never have to start “from scratch” again. Have you heard of the massive on-line library that collects, evaluates, catalogs and shares high-quality/non-proprietary work samples among nonprofit...
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Engagement Beyond Mere “Customer Service”
The basics of “customer service” include patience, attentiveness, knowledge, responsiveness, and consistency. So, here’s a simply beautiful example of one company’s practice that far exceeds those...
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Crisis Engagement: Offering a Webinar for Surviving the “Raw Normal”
Difficult times are a form of truth serum. They force clear priorities. For me, that’s meant reaching out nationally to offer a webinar for nonprofit leaders via agencies, associations, and...
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